PROJECT OVERVIEW
The news industry is struggling to survive in an online environment. In New Zealand, it has been estimated that for every $1 that is gained in online advertising each year, $18 is lost in print advertising (Standard Media Index 2014). In the USA, this ratio has been estimated at 1:15 (Pew Research Centre).
"News, Renewed" is a research project exploring ways to improve how quality journalism is funded online. The project is assessing the best strategies for the New Zealand market, and is developing an online monetisation platform that will allow these strategies to be easily implemented by publishers and bloggers. Alex Clark is conducting the project within Victoria University’s Master of Advanced Technology Enterprise programme.
KEY FINDINGS
I have published my preliminary findings from the "News, Renewed" project at www.fundingnews.co.nz. Please visit for more information.
The news industry is struggling to survive in an online environment. In New Zealand, it has been estimated that for every $1 that is gained in online advertising each year, $18 is lost in print advertising (Standard Media Index 2014). In the USA, this ratio has been estimated at 1:15 (Pew Research Centre).
"News, Renewed" is a research project exploring ways to improve how quality journalism is funded online. The project is assessing the best strategies for the New Zealand market, and is developing an online monetisation platform that will allow these strategies to be easily implemented by publishers and bloggers. Alex Clark is conducting the project within Victoria University’s Master of Advanced Technology Enterprise programme.
KEY FINDINGS
I have published my preliminary findings from the "News, Renewed" project at www.fundingnews.co.nz. Please visit for more information.